Tag Archives: geekery

Intertubes and Moar

It’s probably about time I updated this thing considering I’ve released two new collections since the last business-related update, huh? I suppose there’s not much point in “introducing” the Legends Collection, which has been around for months, but I can tell you about last week’s latest (and greatest?) release: Intertubes!

Intertubes are basically a combination of all of my favorite things about lip products. They’re moisturizing, non-sticky, long-lasting, slightly glossy, flavored, colored (usually), and nerdy. They come in those adorable little oval tubes and the labels are waterproof. They’re also vegan – no carmine and no beeswax. However, there the similarities end: some of them stain for all-day color and some of them don’t. Some are opaque and some are sheer. Some have long cats* and some do not. Therefore, for the sake of accurate consistency in all listings, I decided to call them Tubes of Win.

The vegan-ness actually presented me with an interesting dilemma during the formulation process. Even though my products are vegan, I myself am not, and I happen to absolutely love the feel of beeswax in lip balms. Most of the vegan lip products I’ve tried which use candelilla or carnauba wax are too hard for me, and apply too thin and oily-feeling. I decided to go with candelilla wax for my Intertubes, since it has a lower melting point than carnauba wax and was therefore, I figured, slightly more similar to beeswax. I then used the wax in different proportions with shea butter and jojoba oil until something fantastic happened: I found a recipe that feels very similar to a beeswax-based balm. Achievement unlocked!

(Please note that all claims made in the previous paragraph about the nature of various waxes are based only on my personal experience. I’ve liked the feel of almost every balm I’ve tried which contains beeswax, and have been iffy on every balm I’ve tried where candelilla or carnauba wax is used and beeswax is not. OBSERVATIONAL SCIENCE.)

So, those are the Intertubes! Now on to the next thing I wanted to post about…

People have been increasingly concerned lately that naming my products after Nintendo’s characters is a violation of their trademarks. There are a number of reasons I’m unconcerned about being sued by Nintendo, but I also don’t want to make anyone nervous or upset for any reason, and making the names more subtle does appeal to me on a few different levels anyway. So, I’m going to be working on renaming most of my Super Effective and Legends collections over the next few months whenever I have time (ha). When I start changing the names over, I’ll post a list of what everything has been renamed so that you’ll be able to locate your old favorites easily. If this makes you sad and you favor the old names, you can… I don’t know, send me a conversation when you order and ask for yours to be labeled as they were originally. Sure.

Oh, and one last thing! My turnaround time at the moment is up to 7 business days, which is kind of long but still (I think?) within the boundaries of a “reasonable” turnaround time for an independently operated, handmade business. Recently I’ve been getting a lot of inquiries from customers after 6-8 days of their order as to where their packages are, and a lot of these inquiries come one or two days after I’ve already shipped their package out. I always send a conversation via Etsy on the evening that an order is placed to let you know when I’ll have it out and, if you live in the US, I’ll give you a tracking number as well. Sometimes Etsy doesn’t send email notifications to let you know that you have a conversation, so please check that out before asking me about your package – thank you!

*actually, only one has a long cat.

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Shiro Cosmetics: Goals, Timeline

I’m one of those sorts of people who can only work efficiently under a deadline. So, in order to motivate me to get stuff done, here’s what I want to do by the end of the year. Please feel free to be helpful by getting on my case if dates are coming up and I’m still being a lazy bum!

September 20-30: Blend large amounts of Super Effective colors. Order more ingredients where necessary; order at least 600 more full-size jars.

October 1-7: fill 5 full-size jars of every color; save for the Friday on Fremont event. Plan to bring all the extra jars for restocking on the go.

October 8: Have all new colors finished.
Currently completed: 12/30

October 8, 9: Participate in the 2nd Friday on Fremont event. Sell stuff. Make money.

October 10: Take photographs of all new colors. Format them during the following week.

October 15-17: Post all new colors.

October 31: Release 2 mini collections. Have a 1-week sale.

November: Work on more mini collections?

November 12: 2nd Friday on Fremont event again, maybe?

December 1-20: Study for finals. Work on new collection.

December 22-23: Release new collection. Have a sale.

December 24: It’s my birthday! I DEMAND GIFTS.

December 26-???: Create new website that doesn’t suck.

… And I guess that’ll take me to the end of the year! ^_^

-Caitlin

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Shiro Cosmetics: End of Summer

Hello, everybody!

Summer is drawing to an end, and before I head back to school, I have a few things I would like to talk about.

First: Thank you all so very, very much for your support! From what I’ve seen and heard, I’ve gathered that it’s more or less unheard of for a business on Etsy to enjoy so much success so soon after its inception. I truly appreciate each and every order I receive, and take none of it for granted. Thanks to all of you, I’m slowly being put in a position where I could, very viably, make Shiro Cosmetics into my full-time job. That would be absolutely amazing, as I love every minute of the work I do. So, thank you all! ❤

In case anybody is worried about the “going back to school” thing, let me reassure you that I have no intention of dropping Shiro at all. I’ve scheduled my classes on MWF only, and will be home around 4:00 on those days. The only difference you should notice once I’m back in school is that orders placed on Monday, Wednesday, or Friday will ship the following day – no more same-day shipping on those days. Tuesday, Thursday, and Saturday orders placed before noon PST will still likely be shipped same-day. 🙂

I should probably mention the current state of my collections… The Super Effective Collection is finished for now, topping out with a total of 40 colors, 25 of which were suggestions from fans.

Now that that’s finished, I’m working on making 3-piece mini-collections along different themes. These themes will retain the geekiness which you’d expect from Shiro Cosmetics, but will be somewhat more tailored to the general public in that they will not involve Pokemon. My goal with these is to capture the attention of local retailers, which will allow me to (hopefully) start making a reasonably steady income, because that would be fantastic.

So far, I have one mini-collection completed. The theme is iShadow.

The 3-piece mini-collections sell for $18 apiece. I know this is charging $6 per shadow, which is more than my usual $5, but the graphic design and packaging is much more expensive and labor-intensive than my “normal” shadows and I wanted to make sure I could still charge a wholesale price that would allow me to make it worthwhile. So that’s my justification. 😛

Meanwhile, I’m also working on a larger collection which I hope to release sometime in October. A few of you might already know the theme. If you do, please don’t share – I like making surprises!

So, I think that’s it for now. Thank you all for an amazing summer, and I hope you’ll love what’s coming up next!

-Caitlin

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