Tag Archives: eyeshadow

Shiro Cosmetics: Goals, Timeline

I’m one of those sorts of people who can only work efficiently under a deadline. So, in order to motivate me to get stuff done, here’s what I want to do by the end of the year. Please feel free to be helpful by getting on my case if dates are coming up and I’m still being a lazy bum!

September 20-30: Blend large amounts of Super Effective colors. Order more ingredients where necessary; order at least 600 more full-size jars.

October 1-7: fill 5 full-size jars of every color; save for the Friday on Fremont event. Plan to bring all the extra jars for restocking on the go.

October 8: Have all new colors finished.
Currently completed: 12/30

October 8, 9: Participate in the 2nd Friday on Fremont event. Sell stuff. Make money.

October 10: Take photographs of all new colors. Format them during the following week.

October 15-17: Post all new colors.

October 31: Release 2 mini collections. Have a 1-week sale.

November: Work on more mini collections?

November 12: 2nd Friday on Fremont event again, maybe?

December 1-20: Study for finals. Work on new collection.

December 22-23: Release new collection. Have a sale.

December 24: It’s my birthday! I DEMAND GIFTS.

December 26-???: Create new website that doesn’t suck.

… And I guess that’ll take me to the end of the year! ^_^

-Caitlin

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Shiro Cosmetics: New Pricing

Hey guys!

So I’ve been going over my income and expenses and whatnot, and I’m going to be making a few very small changes to my current pricing structure in order to help with financial viability. The following changes will be going live on Friday, September 10, 2010:

-2 of my current bulk pricing sets are going to be modified. Under the new bulk pricing, you can get the following discounts:

  • 10% off 5+ colors (this is unchanged)
  • 15% off 15+ colors
  • 20% off 30+ colors

-Free shipping over $35 will no longer apply to international orders. I’m really sorry about this, but orders over $35 generally cost me around $10 to ship overseas, and it’s tough to pay that entirely out-of-pocket. The $3.50 flat rate will still apply.

I apologize for these changes, but there have been a few times recently when I’ve ended up losing money for several hours’ work, and I can’t continue to do that. I believe the prices are still very fair and competitive (the changes are honestly very small; depending on what you’re buying it shouldn’t make more than a few dollars difference from the way it was before), and I’ll also be running reasonably frequent sales.

Thank you all so much for your support! Please don’t hate me now, okay? :c

So… September 10! Grab stuff in the next couple of days if these changes are going to affect your purchases.

By the way, a bit of good news… the new collection is coming along swimmingly, and I’m still on-track for a mid-October release. ^_^ So excited!

-Caitlin

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Shiro Cosmetics: End of Summer

Hello, everybody!

Summer is drawing to an end, and before I head back to school, I have a few things I would like to talk about.

First: Thank you all so very, very much for your support! From what I’ve seen and heard, I’ve gathered that it’s more or less unheard of for a business on Etsy to enjoy so much success so soon after its inception. I truly appreciate each and every order I receive, and take none of it for granted. Thanks to all of you, I’m slowly being put in a position where I could, very viably, make Shiro Cosmetics into my full-time job. That would be absolutely amazing, as I love every minute of the work I do. So, thank you all! ❤

In case anybody is worried about the “going back to school” thing, let me reassure you that I have no intention of dropping Shiro at all. I’ve scheduled my classes on MWF only, and will be home around 4:00 on those days. The only difference you should notice once I’m back in school is that orders placed on Monday, Wednesday, or Friday will ship the following day – no more same-day shipping on those days. Tuesday, Thursday, and Saturday orders placed before noon PST will still likely be shipped same-day. 🙂

I should probably mention the current state of my collections… The Super Effective Collection is finished for now, topping out with a total of 40 colors, 25 of which were suggestions from fans.

Now that that’s finished, I’m working on making 3-piece mini-collections along different themes. These themes will retain the geekiness which you’d expect from Shiro Cosmetics, but will be somewhat more tailored to the general public in that they will not involve Pokemon. My goal with these is to capture the attention of local retailers, which will allow me to (hopefully) start making a reasonably steady income, because that would be fantastic.

So far, I have one mini-collection completed. The theme is iShadow.

The 3-piece mini-collections sell for $18 apiece. I know this is charging $6 per shadow, which is more than my usual $5, but the graphic design and packaging is much more expensive and labor-intensive than my “normal” shadows and I wanted to make sure I could still charge a wholesale price that would allow me to make it worthwhile. So that’s my justification. 😛

Meanwhile, I’m also working on a larger collection which I hope to release sometime in October. A few of you might already know the theme. If you do, please don’t share – I like making surprises!

So, I think that’s it for now. Thank you all for an amazing summer, and I hope you’ll love what’s coming up next!

-Caitlin

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Shiro Cosmetics: Upcoming

Hey, guys! I have some cool things planned for this summer with Shiro Cosmetics, and I thought I’d share a bit so you know what’s (hopefully) coming up!

Current Project

Right now, my attention is focused on creating the Super Effective Expansion: an addition to the original Super Effective Collection. This expansion is comprised entirely of colors which were requested by various awesome people online, and will likely consist of 20 or 25 new colors by the time all’s said and done. 3 of the new colors (Rattata, Jigglypuff, and Butterfree) are available via my Etsy shop at the time of this posting. I also have Golem, Sudowoodo, Gengar, and Meowth waiting in the wings, and the following colors are on my to-do list:

  • Clefairy
  • Seaking
  • Moltres
  • Zapdos
  • Psyduck
  • Umbreon
  • Manectric
  • Spiritomb
  • Shaymin
  • Dunsparce
  • Budew

If you have any other colors you’d like to see, feel free to comment and let me know!

Next Project

Once the Super Effective Expansion is complete, I’m going to be moving on to a few mini-collections before the next big collection is released. These mini-collections will each include 3 full-size shadows (unique to the collections) that look super nice together, and will be packaged in a very fancy way. Actually, I’m kind of hoping to sell these packs in local boutiques if I can. So that’ll be exciting. Two mini-collections are already planned, color- and theme-wise, and I’m brainstorming the third.

Website Update

This isn’t a huge priority, but my current website annoys me. The webstore is functional but not as convenient as it could be, and I hate not being able to access HTML mode while still maintaining an integrated shopping cart. So, sometime when I have enough money to do so, I’m going to be switching web hosts, and it will be fantastic.

I guess that’s all for now! I kind of thought this would be longer, but I can’t think of anything else off the top of my head, so I’m going to go pack up orders now. 😀

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Bare Minerals Eye Shadow

I was at the mall today when I passed by the Bare Minerals store, so I stopped in since I had a question about their mineral eye shadows. I’ve been looking for ingredient information online and can’t find anything specific, and nothing relevant is printed on the bottom of the jars, either, which I find very off-putting.

I found a saleswoman and asked her if she knew the ingredients in the eye shadows, adding, “Are they straight mica?” She responded with “No, definitely not straight mica! Um… there’s… Bismuth in them. There isn’t any titanium dioxide. And oh, yeah, I guess there is some mica in there! That’s why they’re all shimmery! But they’re all a mix of all kinds of different minerals. Iron oxide and tin oxide and stuff.” I thanked her and left.

Guess I’m still not going to try Bare Minerals eye shadow.

Have you tried it? Do you have any idea what’s in it?

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